Certain things in life are saved for those of us who fit into descriptive categories like “artsy fartsy” and “clog wearing”. It would be reasonable to say that I am not a fit for either of these categories, and may be as far away from them as a person can get since I’m mostly amused by rules, process, boxes and squares.

Without offending those who seem to have a knack for colorful dress, or choosing Dutch-inspired safety footwear, I might suggest that the above two categories fit with types who make their own kitchen gadgets from materials grown in their own gardens, or drink breakfast juices from green plants that would send my allergies so far into outer space that I’d need a moon sized Zyrtec to stop the itch that’s taken the place of my eyeballs, or think it’s a good plan to roast their own coffee beans in a “not intended for that purpose” popcorn popper out in their back yards just so they can have fresh coffee every week. Wait, what? Continue reading »

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That was how it started (hint..read the first post first, starts from the bottom up:)). I was on a big high with the thought of starting and running my own business. The only problem was I didn’t know what I was going to sell. How does a person figure that out? I only knew one thing for sure, and I learned it from the companies I’d worked for in the past. If you’re not authentic, you’re just another company trying to sell stuff. People don’t believe in your stuff if you don’t truly have a connection with what you’re selling. It’s just that simple to me. I had to feel personally connected to what it was that would become the core of my business, and something I loved as much as a family member. This would become my adopted child, and I never wanted to be embarrassed about it in public or have to ask for my money back. Continue reading »

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