That was how it started (hint..read the first post first, starts from the bottom up:)). I was on a big high with the thought of starting and running my own business. The only problem was I didn’t know what I was going to sell. How does a person figure that out? I only knew one thing for sure, and I learned it from the companies I’d worked for in the past. If you’re not authentic, you’re just another company trying to sell stuff. People don’t believe in your stuff if you don’t truly have a connection with what you’re selling. It’s just that simple to me. I had to feel personally connected to what it was that would become the core of my business, and something I loved as much as a family member. This would become my adopted child, and I never wanted to be embarrassed about it in public or have to ask for my money back. Continue reading »
Jul 042008

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