FOR IMMEDIATE RELEASE: 8/19/13
Lizzy’s Fresh Coffee Redefining a “Smoky Roast”
Current fires raging in Idaho around the small resort towns of Hailey, Ketchum and Sun Valley have residents and businesses on high alert.
The “Beaver Creek” Fire has now burned over 100,000 acres, and is only 8% contained. Today, 1150 firefighters continue battling the very erratic blazes with 10 helicopters, 8 bulldozers, and hand crews working 24 hours.
Lizzy’s Fresh Coffee, a specialty coffee roaster located in Ketchum has been under pre-evacuation status since Friday, but has been able run roasting production today, Monday.
“When we first received pre-evacuation orders on Friday it was a bit of a shock,” says Liz Roquet, owner of Lizzy’s Fresh Coffee. “Anticipating that mandatory evacuation may follow shortly, we quickly shut down operations, including all of our roasting and coffee equipment, packing up important computers, and leaving the roastery behind.”
Although 2200 homes have been evacuated, the city of Ketchum has remained in pre-evacuation status, meaning that people are able to stay in their homes and businesses, but should be prepared to leave immediately should evacuation be required.
Roquet explains, “We’re making sure to take care of our customers, including consumers and cafés locally and across the country, and staying safe and aware should we need to shut down and leave again. The good news is that we had great practice in evacuation on Friday, and feel confident in our ability to move quickly and depart in an urgent and safe manner should we need to”.
Lizzy’s uses a Diedrich IR-12 roaster and catalytic oxidizer, so they aren’t adding additional concern to air quality problems already existing from the smoke of the fire.
Roquet and her family spent the weekend keeping their eyes on the fire at their home in nearby Hailey. “We have many friends who were evacuated from their homes”, says Roquet, “so we had our home espresso machine going full tilt on Saturday and Sunday for anyone who stopped by in need of some caffeinated comfort and a good fire viewing perch.”